City of Charleston, Charleston Area Alliance Announce Charleston Roots Relocation Incentive Program

Mayor Amy Shuler Goodwin, the Charleston Area Alliance, and the Charleston Convention & Visitors Bureau announced the launch of a new campaign targeting people with West Virginia ties that can work remotely or fill high-demand positions in the area. The program, called the Charleston Roots Initiative, gives remote workers and other innovative people a place to enjoy four-season recreational opportunities with access to the amenities of city living at a low cost.

“Charleston is uniquely positioned to provide big-city amenities while also being a mecca for outdoor recreation,” said Mayor Amy Shuler Goodwin. “Remote workers can come to Charleston and live affordably and find activities to fit every lifestyle. We are also excited to work with companies looking to engage those in high-demand positions.”

The incentive package includes $5,000, mentorship and networking opportunities, and local experiences and memberships tailored to applicants' lifestyles. There's also $1,000 for West Virginians who recruit a family member or friend to return to Charleston.

"With the rise in remote working opportunities and West Virginia's impressive COVID-19 response, Charleston possesses a great opportunity for business and talent growth," said Steve Rubin, Interim President/CEO, Charleston Area Alliance. "People are already choosing Charleston's low cost-of-living and access to recreation, dining, and unique experiences, and this program provides an added incentive for those considering the move."

Applicants should be 18 years of age or older and currently reside outside of a 50-mile radius of Charleston, West Virginia. The program is targeting full-time employed remote workers or those seeking to fill high-demand jobs in the area. The program is now accepting applications. Those interested should apply by visiting